YouTube & Video Marketing Training
Video Marketing is an incredibly powerful tool that has grown
drastically in popularity over the last several years. For those of you that prefer watching a video to learn
information versus reading its probably crystal clear as to why. Videos are direct, and when done properly engage
the audience in both the product and the person speaking about the product.
So what do you need?
In order to create, produce and publish your own video, the
first thing you'll need is either a decent camcorder(with a USB cable) or video production software like Camtasia
Studio or Screen Toaster.
So far we've noticed no noticeable difference in the
popularity of videos done with a camcorder and those done with the production software (which won't feature your
face unless you include pictures in the chosen shots). We recommend you go with the method you can most clearly and
comfortably deliver your message from.
*Special Note For Digital Camcorders*
If you do decide to use a Camcorder, you will still need some
form of software in order to format and edit your video on. Most computers now come equipped with those types of
programs, but we'll list some sites at the end of this page.
Also remember to choose an appropriate background and
lighting set up when using a camcorder. Choose a spot in your home or office that is well lit so that your viewers
can see you clearly. Try to clear out any distracting items on your desktop area, or where ever the audience will
be able to see around you.
Pick a time of day when there will be little contribuiting
background noise as well, because you don't want people to have trouble hearing you. Remember the Internet is a big
place and many members of your potential audience may speak or understand English as a second language. Speak
clearly and at an even pace.
Topics For Your Video:
Here are a couple of ideas for things you can start with.
Remember, if you've already written some articles as we discussed in the other training sessions, you can also try
to connect your subjects, so that you'll be able to cross link your video pages to your articles.
* Compare or Review Business Opportunities or Pay Plans
Similar to Yours
* Choose an Area of MLM training or Education to
Share
* Your Personal Story with the Product and/or the Industry
(how long you've been in, why you started etc)
* Top Ten List: reasons why you chose the company/product,
why you work online etc
* Check Out Other Videos On YouTube for More Ideas on What's
Working for Others
Your video should be between 1 and 7 minutes. 10 minutes is
the MAX. YouTube will NOT except video's over 10 minutes. Your video doesn't need to sell people 100%, it needs to
drive traffic to your website. So make it as long as you need to get your point across, but don't waste time
either.
Uploading Your Video to YouTube:
1 in every 5 people that get online, head to YouTube at some
point and that's valuable traffic you can't afford to miss. So after creating your video, you want to go to
YouTube.com and create a free account. (if you don't have one already).
The most important part of your video upload (other than the
video of course) is the Description or About Video Box. In order for you to benefit from people landing on your
video and page, you'll need the right information entered in the Description Box to direct them to your landing
page or main site.
*Description Box*
1. Your Capture Page
Address... http://www.mlminmotion.com/yourname - (Own Domain
Recommended.)
2. A Brief Description of Your Video, 3 or 4 sentences will
do. Should give the viewer an idea of what to expect from your video
3. Your Whole Related Keyword List, which can be as long as
it needs to be
* Mlm * Network marketing * Top Producers Names * Other Home
Business Company Names * Home Based Business * Entrepreneurs * Multi Level Marketing * Internet Marketing * Mlm
Training
* Any Other Words or Subjects Related to The Topic You've
Chosen
Once You've Finished Uploading to YouTube, Take a Look Into
Other Video Sites That Are Out There. If You're Unsure of How Much Traffic A Site May or May Not Be Getting, Check
Their Ranking on Alexa.com.
That's it... just remember to be consistent with getting new
content and videos uploaded to the web as often as possible, this will dramatically increase your
exposure!
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